Toronto Night Market E3 participants were given an opportunity to host a game booth at the Toronto Night Market, a local cultural festival held at the heart of Markham every summer. The challenge tested the participants' commitment and teamwork to create an innovating and attractive game booth. All profits were donated to the selected beneficiary of the festival, Youth Out Loud. The groups were given a budget of $100 and their own choice to pitch for donations. The games created were based on the demographics of Toronto Night Market as well as past game booth ideas. The groups used many different games to attract customers, from Glow-in-the-Dark Ring Toss, traditional Japanese summer festival games, to Connect 5. The challenge required the members to work together as a team and bring forth creative and feasible ideas in trying to earn a profit. All the groups did an outstanding job and raised approximately $4000 within a span of 14 hours. Royal Bank of Canada After a successful 2008 festival, RBC challenged E3 participants to create an innovative activation plan for WinterCity 2009 and pitch it to the regional RBC marketing and sponsorship managers. The plan had to provide RBC the opportunity for on-site activation as well as accommodating to goals such as promoting RBC as an official sponsor of the 2010 Winter Olympics, creating a family-oriented environment, catering to VIPs, accounting for environmental conditions and staying within a tight budget. The teams were able conceive creative new ideas such as "human curling", t-shirt painting, flash mob, and Wii tournaments This challenge provided participants with another side of marketing and the opportunity to present in front of high-ranking corporate managers. Toronto Zoo E3 participants were challenged to create a print ad to promote the new Tundra Trek exhibition at the Toronto Zoo. Each team was assigned a graphic designer who executed the ad, based on the concepts developed by the team. After two weeks of grueling brainstorming, unsatisfactory drafts, and worn out designers, the participants came out with creative themes such as "Race you to the Zoo", "White is the new Black" and "They're coming". This challenge provided the participants a welcomed break from the standard textbook problem solving project and had their creative juices running again. The challenge also provided participants an opportunity to interact not only with industry executives but also other professionals (i.e. designers). Ontario Science Centre E3 participants were given a chance to market a new monthly event for Ontario Science Centre. The goals of the event were to raise awareness about climate change and to transform the image of Ontario Science Centre to a youth-oriented destination. Participants' ideas ranged from "Wearing the Earth" fashion show, an underwater themed dance party, to a climate change concert. The project not only allowed participants to experience hands-on tasks but also gave an opportunity for them to present to industry executives. Ontario Science Centre was astonished with the variety of ideas and even incorporated some of the ideas, such as the theme name, "Sci-Fri", into their actual marketing campaign. HSBC Student Master Card E3 participants were given an opportunity to create the first student MasterCard for HSBC. Being in the same age group, these young participants explored and created the credit card based on their own desires. They also shed light on the perks and services that are important to youths, bringing fresh new ideas to enhance the attractiveness of the new student line of services. With this project, participants enhanced their teamwork, communication, planning, promotion and research skills. Ontario Place In 2006, Ontario Place launched its first Chinese Lantern Festival. With 60 master craftsmen and 45 days to build the set, Ontario Place filled the night with 30 elaborate, grand-scale lanterns on both land and water. It was the most magnificent illustration of Chinese culture ever seen in North America. E3 participants were challenged to do a viral marketing plan for Ontario Place. They had to create YouTube commercials to promote the Chinese Lantern Festival. Each group was assigned a different access code. Using this code, consumers received a $3 per ticket discount on online ticket purchases. The access code was a means to track ticket sales generated through each team's commercial. The challenge was exciting and required each member to combine his or her creativity and knowledge to fulfill all the task requirements.